Signals

Hard-won lessons on AI strategy, engineering, and growing digital businesses — from the people doing the work.

strategy

20 Years of Rails Opinions in a Plugin

I’ve been shipping Ruby on Rails applications since Twitter was a Rails app. Since then I’ve collected some strong opinions on what solid Rails code looks like. AI agents don’t...

Matt Sears Matt Sears · · 2 min read
strategy

Destroy Your Project Backlog

I don’t think of project backlogs as to-do lists, but as a can’t do list. A list of bugs, tasks, and features the company can’t do without a development team....

Matt Sears Matt Sears · · 1 min read
strategy

Chief Slop Officer

Companies are shipping code faster than ever. Velocity is through the roof. The code has never been worse. AI-generated code has changed not only how software is created, but how...

Matt Sears Matt Sears · · 1 min read
strategy

The AI Excuse

Last week Block announced a stunning 40% layoff from its workforce. In an X post, Dorsey said intelligence tools the company deployed “fundamentally changes what it means to build and...

Matt Sears Matt Sears · · 1 min read
strategy

Before You Lay Off Your 10x Engineers

A 10x engineer with AI doesn’t become 11x. They become 100x. That’s the math some companies are getting wrong right now. If AI turns a baseline engineer into a 10x...

Matt Sears Matt Sears · · 1 min read
strategy

Kill Your Darlings

Running a consulting firm taught me to kill my darlings. That’s how the firm survived for 14 years and was eventually acquired. I ran a software consulting firm through every...

Matt Sears Matt Sears · · 1 min read

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